Marketing Your Property

Your property’s marketing should help buyers understand what makes it appealing and encourage them to take the next step. At Ray White Invercargill, your agent develops a campaign around the property, its likely buyers, your timing and the budget you approve.

Presenting the home clearly

Good photographs help buyers see the spaces, light and setting of a home. Floor plans and video can add useful detail, particularly for people deciding whether to arrange a viewing or travelling from elsewhere.

Your agent recommends the presentation and marketing material suited to your property. Before photography, they can discuss the preparation that will help the home look its best, from lighting and cleaning to garden care and clear access.

Our marketing team brings professional photography experience and a creative perspective to property presentation. Meet our team to learn more about the people supporting your sale.

Helping buyers find your property

Your campaign brings together advertising, property information, viewings and personal follow-up. The written plan sets out the channels and material proposed for your home, the launch timing and the costs, so you understand what you are approving.

Buyers can browse our residential listings and open-home schedule. The office also has Facebook, Instagram and YouTube accounts, with the use of individual channels agreed as part of your campaign.

Ray White’s buyer-matching tools give agents another way to identify people whose interests may suit a property, alongside enquiries received on the listing.

Giving buyers useful information

A buyer needs to understand more than the photographs. Accurate descriptions and the available property documents help them investigate the home and prepare their questions.

Your agent works with you to bring the relevant information together and discuss what can be made available during the campaign. This may include property records, details of improvements and the information supporting the sale process. Buyers still arrange the legal, building and other checks they need.

Following through on buyer interest

Enquiries and viewings lead to conversations about what the buyer is looking for, how the home suits them and whether they are considering an offer. Your agent follows up on that interest and keeps you informed about the response.

As the campaign progresses, those conversations help explain any recommendations about presentation, marketing or the next step. You remain involved in the decisions about your property.

Arrange an appraisal to discuss a marketing approach for your home, or read about the sale methods available.