Marketing Your Property

A property marketing plan should explain what buyers need to know, how the property will be presented and what each campaign item will cost. The right plan depends on the home, its likely buyers, your priorities, the sale method and the budget you approve.

Start with accurate information

Gather details and records you hold, including improvements, floor plans, title or council information, chattels, heating, services, access and known maintenance. Identify anything requiring a check by a lawyer, council, insurer, building professional or other adviser. Descriptions and images should represent the property fairly.

Plan presentation and promotion

Discuss cleaning, access, lighting, garden care, repairs and whether photography, a floor plan, video or staging could help buyers understand the home. Ask what each proposed item is meant to achieve, its cost and whether it is optional. No campaign item guarantees a particular price or offer.

Ask for a written plan showing launch timing, listing channels, advertising items, viewing arrangements and how buyer enquiries and feedback will be reported. Request itemised costs identifying what is included, what is optional, third-party charges and when payment is due. Compare proposals on the work and audience they describe.

Agree access and communication

Set expectations for open homes, private appointments, notice, security and feedback, especially if the property is tenanted or has shared areas. Agree who will contact you, how often and which buyer questions will be reported. Follow the tenancy agreement and legal notice requirements for access.

Review as evidence arrives

Buyer questions and viewing feedback may identify missing information or a practical presentation issue, but a small number of comments is not a reliable market survey. Separate direct observations from interpretation. Discuss what the evidence supports before changing price guidance, method or spend.

You decide whether to approve the campaign and costs. Keep the approved description, schedule, access instructions, written agreement and invoices with your sale records. Request an appraisal and written marketing proposal before committing.