Our Technology

Your property deserves the attention of buyers who can see its potential. Ray White’s technology helps agents identify those buyers, understand what they are looking for and keep track of their interest throughout a campaign.

NurtureCloud connects buyer activity across the Ray White network. Its buyer-matching, inspection and reporting tools give agents useful information to work with, alongside their knowledge of the local market and their conversations with buyers.

Finding buyers beyond a single listing

A buyer for your home may already be looking at other properties through Ray White. Smart Buyer Match draws on activity across the network to identify people whose interests may suit a property.

This gives agents a way to find potential buyers beyond the enquiries received on one listing. They can follow up with relevant people, introduce a property that may interest them and learn whether it fits their plans.

Following up after an open home

Knowing who attended is only the beginning. The next conversation helps establish what the buyer liked, whether they are considering an offer and what further information they need.

NurtureCloud’s inspection tools bring attendance and buyer activity together, making it easier for agents to organise follow-up and understand who remains interested. That information supports personal contact as buyers move from viewing a property to considering a purchase.

Understanding the response to your property

Campaign reporting brings buyer feedback and marketing activity into view. It helps an agent explain the response to a property and discuss the next steps with its owner.

The figures are most useful when they are interpreted. Feedback about price, presentation or a feature of the home can shape the next conversation with buyers and inform decisions about the campaign. Your agent brings local experience to that discussion and keeps you involved in the decisions.

Planning your sale with Ray White Invercargill

Our team can help you develop a marketing approach suited to your property, likely buyers and plans for the move. An appraisal is the opportunity to meet your agent, understand their approach and discuss how your campaign would be managed.

Arrange a property appraisal or explore our property marketing approach.